The Money Mix

Before entering the Equitable Entrepreneurship program, Aldrea’s business idea was only a  dream. Participating in the first cohort of the Equitable Entrepreneurship program, the Idea Foundry team helped her further develop her idea. To test her model, the Idea Foundry team assisted Aldrea in administering a pilot focus group. Its success in turn gave her the confidence and knowledge to move from the research and development stage towards the implementation stage. Similarly, the program provided her with tools on how to market herself as a business owner.The Money Mix is set to launch in 2019.

‍