Soft Landings Services (Explore, Navigate, Landing)

Idea Foundry has divided its Soft Landings services into 3 levels to better meet a company's needs at each stage of their internationalization journey. Our levels ー Explore, Navigate, and Landing ー cover, respectively, the exploration and validation of U.S. market potential, business model adaptations, and other strategies for U.S. market launch, as well as, support and connections for landing in Southwestern PA.
Applications open:
Application deadline:

Our team designed the 3 levels of services to run consecutively. While our portfolio companies have found each stage useful, it is not required to complete all three levels.

Idea Foundry was designated as an InBIA Soft Landing site in August 2019

Level 1 - Explore

Duration: Up to 2 months

This first level includes fully-virtual research and consultation services from Idea Foundry, based on nearly 2 decades of experience launching companies in the U.S. market. The Idea Foundry team will conduct industry, market, and competitive analyses to evaluate and validate the participating company's value proposition and market potential in the U.S. 

This level is designed to explore market opportunities to confidently develop strategy for U.S. market expansion.By the end of this level, the participating company will receive a comprehensive market report, developed by the Idea Foundry team, which outlines the market potential for the company.

A program fee of $6,000 USD covers our team's research and consultation over the course of the 2 months. 

Level 2 - Navigate

Duration: Up to 3 months

In the second level, the Idea Foundry team will take a deeper dive into the business model of the participating company in order to assess its suitability for the U.S. market and suggest adaptations to best fit the market opportunities identified.

This level is designed to navigate potential business model paths and develop the strategy to reach for sustainability in the U.S. market. By the end of this level, the participating company will receive an individualized work plan based on the company's priorities, industry, and maturity; virtual consultation with our team throughout the 3-month program; and a final deliverable highlighting the optimal business model strategy for the U.S. market.

A program fee of $12,000-$15,000 USD covers our team's research and consultation over the course of the program.

Level 3 - Landing

Duration: 6 months - 1 year

The final level of services focuses on assistance during the implementation of the U.S. market strategy, including many services traditionally associated with Soft Landings programs. At this level, we offer connections and support to settle the company in Southwestern Pennsylvania. This support includes connections to trusted partners such as lawyers, business service professionals, potential collaborators, and other key stakeholders. This level additionally includes a personalized work plan and the potential for support in the U.S. incorporation process, recruiting team members, finding office space, and navigating other resources in the Southwestern PA region.

 Due to the highly individualized nature of this program, duration and fee will be determined on a case-by-case basis.

Eligibility Requirements: 

  1. Companies must be officially registered outside of the U.S.
  2. While we do not have a specific revenue minimum for this program, participating companies must be currently generating revenue and financially stable/sustainable
  3. Companies must be based in an innovation solution, through a disruptive methodology, process, or technology.
  4. Companies should be interested in scaling their business to the U.S. through the formation of a U.S. entity, if prudent, and not solely exporting to the U.S.
  5. Though not required for this program, we are especially looking for companies which can demonstrate a positive social or environmental impact
  6. A professional level of English is necessary to communicate with Idea Foundry staff. If you believe that language may be a barrier for your ability to participate in the program, please email and we will work with you to accommodate your needs to the fullest extent possible.

Focus areas

Idea Foundry's portfolio focuses on impact. Our focus areas have evolved with the changing needs and priorities of the region. While the innovations and businesses we work with address specific and often complex problems, they create an impact in areas which are basic societal or environmental necessities.

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How to apply

Applications for this program are by invitation only. We encourage interested parties to reach out and have meetings with our team.

How to apply

  1. Idea Foundry accepts inquiries for all service levels on a rolling basis throughout the year.
  2. Before submitting an application, please contact us at with a brief description of your idea and needs. Our staff will get back to you to see if the program is a good fit for you.
  3. Applications are accepted through our online application form. Click on the button below to view the application and apply.
  4. The Idea Foundry team will get back to you within approximately 2 weeks regarding next steps