Our team designed the 3 levels of services to run consecutively. While our portfolio companies have found each stage useful, it is not required to complete all three levels.
Level 1 - Explore
Duration: Up to 2 months
This first level includes fully-virtual research and consultation services from Idea Foundry, based on nearly 2 decades of experience launching companies in the U.S. market. The Idea Foundry team will conduct industry, market, and competitive analyses to evaluate and validate the participating company's value proposition and market potential in the U.S.
This level is designed to explore market opportunities to confidently develop strategy for U.S. market expansion.By the end of this level, the participating company will receive a comprehensive market report, developed by the Idea Foundry team, which outlines the market potential for the company.
A program fee of $6,000 USD covers our team's research and consultation over the course of the 2 months.
Level 2 - Navigate
Duration: Up to 3 months
In the second level, the Idea Foundry team will take a deeper dive into the business model of the participating company in order to assess its suitability for the U.S. market and suggest adaptations to best fit the market opportunities identified.
This level is designed to navigate potential business model paths and develop the strategy to reach for sustainability in the U.S. market. By the end of this level, the participating company will receive an individualized work plan based on the company's priorities, industry, and maturity; virtual consultation with our team throughout the 3-month program; and a final deliverable highlighting the optimal business model strategy for the U.S. market.
A program fee of $12,000-$15,000 USD covers our team's research and consultation over the course of the program.
Level 3 - Landing
Duration: 6 months - 1 year
The final level of services focuses on assistance during the implementation of the U.S. market strategy, including many services traditionally associated with Soft Landings programs. At this level, we offer connections and support to settle the company in Southwestern Pennsylvania. This support includes connections to trusted partners such as lawyers, business service professionals, potential collaborators, and other key stakeholders. This level additionally includes a personalized work plan and the potential for support in the U.S. incorporation process, recruiting team members, finding office space, and navigating other resources in the Southwestern PA region.
Due to the highly individualized nature of this program, duration and fee will be determined on a case-by-case basis.